Forget the Anti-Aging Industry – Let’s Start A Pro-Aging One

By Susan Williams

I just hate the term anti-aging. To me it is such a derogatory reference. The definition alone means being “opposed or against”. So when it comes to aging, I don’t understand how anyone can be opposed to it. If you’re not aging – you only need to consider what the alternative is.

But the business world has embraced this term. Not only have they embraced it, they actually have labelled it as a specific industry.

In 2020, the anti-aging industry was worth an estimated $25.9B and has a revenue forecast anticipated to grow to $35.4B by 2026. That is certainly lots of facials, fillers and cosmetic surgery all in the name of fighting aging. And according to an article published in CNN Business, the skincare market is also massive;

“The global skincare market was valued at nearly $135 billion in 2018, increasing nearly 60% in the past 10 years. And Trefis projects it to reach $180 billion — an increase of over 30% — in the next five years.”