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Group AMAR 

To achieve our goals of contributing to the development of the Retirement Assistance Industry, we have assembled an interdisciplinary team of specialists with extensive experience who understand demographic changes and reverse migration.

Javier Govi, Presidente Fundador de AMAR

Master's in International Marketing @ UCSD, Founder and CEO of the AMAR Group, Specialist in the Retirement Assistance Industry, National Excellence in Professionalism Award recipient, Co-author of the book "Porque Mexico SI," International Speaker.

Mauricio Monroy, Consejero de AMAR

Managing Partner and Tax Director at the firm Ibáñez Soltero Gómez Paz y Monroy, S.C. (Mauricio Monroy Consultores, MMC), and advisor on Tax and Finance matters for AMAR.

MC.Javier Casillas, Consejero de AMAR

Medical Surgeon @ UNAM, Specialist in Longevity, dedicated to enhancing human performance, preventing and treating diseases, and reducing the effects of aging. 42 years as an entrepreneur at Ageless Performers and consultant in the field of health.

Jorge Zavala, Vice President of Innovation and AI at AMAR

Author of "Think like Silicon Valley being anywhere," a manual for all those seeking to capture the essence of this tech hub and bring it to any corner of the world. Director of the TechBA Business Accelerator, he has helped over 700 Mexican companies immerse themselves in the innovation culture of Silicon Valley.


Alan Lafarga, Multimedia Designer.

Bachelor's in Communication and Multimedia Designer with expertise in social media management and graphic design.

Sophia Hernández,   Project Manager and Sustainable Wellness Consultant

As a project manager, educator, environmental specialist, and holistic coach, she guides the team to promote a different lifestyle for seniors. She facilitates the development of community environments that empower the vibrant generation of 50 and above, fostering their activity, health, independence, and productivity. Her approach encompasses green infrastructure, sustainability, and comprehensive well-being.  

Marco Hernández, Project manager(Scrum Master)

Responsible for coordinating projects, structuring team activities, and managing communication with various stakeholders. In charge of facilitating processes, optimizing resources, ensuring deadlines are met, and shielding the team from external interruptions to maintain productivity. In his role as Manager at LiveWellness Longevity Communities – SAPI, he leads workflow management and provides support in customer service, sales, consulting, as well as in the design and implementation of communication and documentation plans.

Karla Silva, Ambassador of AMAR in California.

Liaison with corporations and non-profit organizations, public relations, and communications consultant. Developer of local and global strategic partnerships with a focus on circularity in the built environment. Connecting investors with development projects.

​Sergio Alva, Vicepresidente de Longevidad y Bienestar

With over 30 years of experience in business development and international consulting, in recent years he has focused his career on promoting the adoption of technologies that enhance health and longevity. As CEO and Co-founder of Cenegenics International, he works to transform scientific findings into innovative health products by collaborating with industry leaders.


Mauricio Cuentas, Vice President of Leisure and Recreation

Bachelor of Business Administration from ITESM in 1973. Consultant in recreation and culture, leisure management, meetings tourism, health tourism (medical, wellness, retirement), social communication, and public relations.


Rogelio Avendaño, Vice President of Operations and Experiences

Víctor Gardoqui, Vicepresident of Institutional Public Relations


Cónsul Bernando Mendez, Vice President of International Relationss

Retired Minister of the Mexican Foreign Service. Executive Director of the pro-migrant foundation Americasinmuros AC, based in Mexico City.