Group AMAR 

To achieve our goals of contributing to the development of the Retirement Assistance Industry, we have assembled an interdisciplinary team of specialists with extensive experience who understand demographic changes and reverse migration.

Javier Govi, Presidente Fundador de AMAR

Master's in International Marketing @ UCSD, Founder and CEO of the AMAR Group, Specialist in the Retirement Assistance Industry, National Excellence in Professionalism Award recipient, Co-author of the book "Porque Mexico SI," International Speaker.

Mauricio Monroy, Consejero de AMAR

Managing Partner and Tax Director at the firm Ibáñez Soltero Gómez Paz y Monroy, S.C. (Mauricio Monroy Consultores, MMC), and advisor on Tax and Finance matters for AMAR.


Jacqueline Bravo, Operational Coordinator.

Bachelor's in Computer Science with a specialization in administrative and operational applications, as well as social media management.

Víctor Gardoqui, Vicepresidente de Relaciones Públicas Institucionales


Cónsul Bernando Mendez, Vicepresidente de Relaciones Internacionales

Ministro del Servicio Exterior Mexicano en retiro. Director ejecutivo de la fundación promigrante Americasinmuros AC con sede en CDMx.

Ernesto Partida, asesor legal corporativo

Líder de la abogacía, con una sólida formación académica, un poderoso liderazgo social y un papel preponderante en el ámbito empresarial, lo cual le ha permitido conducirse con gran dominio en el marco legal, contando con gran sensibilidad social para ser interlocutor y aliado con el empresariado.

Francisco Madero, asesor legal de migración


Mauricio Cuentas, Vicepresidente de Tiempo Libre y Recreación

Bachelor of Business Administration from ITESM in 1973. Consultant in recreation and culture, leisure management, meetings tourism, health tourism (medical, wellness, retirement), social communication, and public relations.


Rogelio Avendaño, Vicepresidente de Operatividad y Experiencias

​Dr. Alfredo Gobera, Vicepresidente del Sector Salud

Profesional de la salud con más de 30 años de experiencia en la dirección y gestión de servicios médicos y hospitalarios. Ha ocupado cargos como Secretario de Salud y Coordinador General de los Servicios de Salud en Querétaro. Ha sido Director Operativo Corporativo en Hospitales Ángeles, Director General del Hospital Ángeles Metropolitano, y Consultor en hospitales como Bité Médica y Médica TEC100. 


MC.Javier Casillas, Vicepresidente de Longevidad y Bienestar

Medical Surgeon @ UNAM, Specialist in Longevity, dedicated to enhancing human performance, preventing and treating diseases, and reducing the effects of aging. 42 years as an entrepreneur at Ageless Performers and consultant in the field of health.

Karla Silva, Ambassador of AMAR in California.

Liaison with corporations and non-profit organizations, public relations, and communications consultant. Developer of local and global strategic partnerships with a focus on circularity in the built environment. Connecting investors with development projects.

Manuel Diez Cano, Vicepresidente de Nuevos Proyectos

Reconocido por liderar equipos para lograr resultados de rentabilidad y competitividad. Especializado en negocios nacionales e internacionales.Sirvió como director de empresas como Starcom MediaVest Group, CBS,  GMS Consultoria, entre otros y Desarrollo programas de inversión publicitaria para  entidades como FORNATUR, American Airlines y México Toursim Board, entre otros.



Sophia Hernandez, Project Manager

As a project manager, educator, environmental specialist, and holistic coach, she guides the team to promote a different lifestyle for seniors. She facilitates the development of community environments that empower the vibrant generation of 50 and above, fostering their activity, health, independence, and productivity. Her approach encompasses green infrastructure, sustainability, and comprehensive well-being.  


Alan Lafarga, Multimedia Designer.

Bachelor's in Communication and Multimedia Designer with expertise in social media management and graphic design.