Group AMAR 

To achieve our goals of contributing to the development of the Retirement Assistance Industry, we have assembled an interdisciplinary team of specialists with extensive experience who understand demographic changes and reverse migration.

Javier Govi, Presidente Fundador de AMAR

Master's in International Marketing @ UCSD, Founder and CEO of the AMAR Group, Specialist in the Retirement Assistance Industry, National Excellence in Professionalism Award recipient, Co-author of the book "Porque Mexico SI," International Speaker.

Mauricio Monroy, Consejero de AMAR

Managing Partner and Tax Director at the firm Ibáñez Soltero Gómez Paz y Monroy, S.C. (Mauricio Monroy Consultores, MMC), and advisor on Tax and Finance matters for AMAR.

Víctor Gardoqui, Vicepresident of Institutional Public Relations


Cónsul Bernando Mendez, Vice President of International Relationss

Retired Minister of the Mexican Foreign Service. Executive Director of the pro-migrant foundation Americasinmuros AC, based in Mexico City.

Mauricio Cuentas, Vice President of Leisure and Recreation

Bachelor of Business Administration from ITESM in 1973. Consultant in recreation and culture, leisure management, meetings tourism, health tourism (medical, wellness, retirement), social communication, and public relations.


Rogelio Avendaño, Vice President of Operations and Experiences

​Dr. Alfredo Gobera, Vicepresidente del Sector Salud

Healthcare professional with over 30 years of experience in the management and administration of medical and hospital services. He has held positions such as Secretary of Health and General Coordinator of Health Services in Querétaro. He has served as Corporate Chief Operating Officer at Hospitales Ángeles, General Director of Hospital Ángeles Metropolitano, and Consultant for hospitals such as Bité Médica and Médica TEC100.


MC.Javier Casillas, Vice President of Longevity and Wellbeing

Medical Surgeon @ UNAM, Specialist in Longevity, dedicated to enhancing human performance, preventing and treating diseases, and reducing the effects of aging. 42 years as an entrepreneur at Ageless Performers and consultant in the field of health.

Karla Silva, Ambassador of AMAR in California.

Liaison with corporations and non-profit organizations, public relations, and communications consultant. Developer of local and global strategic partnerships with a focus on circularity in the built environment. Connecting investors with development projects.

Manuel Diez Cano, Vice President of New Projects

Recognized for leading teams to achieve profitability and competitiveness. Specialized in national and international business. He has served as director of companies such as Starcom MediaVest Group, CBS, and GMS Consultoría, among others, and developed advertising investment programs for entities such as FONATUR, American Airlines, and the Mexico Tourism Board, among others.



Sophia Hernández,   Project Manager and Sustainable Wellness Consultant

As a project manager, educator, environmental specialist, and holistic coach, she guides the team to promote a different lifestyle for seniors. She facilitates the development of community environments that empower the vibrant generation of 50 and above, fostering their activity, health, independence, and productivity. Her approach encompasses green infrastructure, sustainability, and comprehensive well-being.  


Marco Hernández, Project manager(Scrum Master)

Responsible for coordinating projects, structuring team activities, and managing communication with various stakeholders. In charge of facilitating processes, optimizing resources, ensuring deadlines are met, and shielding the team from external interruptions to maintain productivity. In his role as Manager at LiveWellness Longevity Communities – SAPI, he leads workflow management and provides support in customer service, sales, consulting, as well as in the design and implementation of communication and documentation plans.


Jacqueline Bravo,  Project Coordinator

Coordinates AMAR's activities focused on membership sales, organizing wellness events, and managing Club 50+ initiatives. Ensures the smooth execution of programs and member service.


Alan Lafarga, Multimedia Designer.

Bachelor's in Communication and Multimedia Designer with expertise in social media management and graphic design.